Top Fashion Games Performance in New Zealand Q2 2025

In the second quarter of 2025, fashion game apps in New Zealand experienced varying performance trends on the unified platform, as per Sensor Tower data.

Skincare Time: Makeover ASMR by DO VAN HUY showed a dynamic trend in weekly revenue, peaking at around $19 in late April before fluctuating through the quarter. Weekly downloads saw a high of approximately 2.5K in mid-April, while active users climbed to nearly 4.9K, indicating a robust user engagement.

Paper Doll Diary: Dress Up DIY from Getsmart LLC maintained steady user interest with consistent weekly downloads reaching over 1K by the end of June. Active users increased steadily, peaking at about 23.4K, while revenue remained modest with occasional increases, reaching up to $9 in early June.

Fashion Queen: Dress Up Game by AI Games FZ saw weekly downloads decline mid-quarter but rebounded to 677 by the end of June. Active users fluctuated but ended strong at 6.6K. Revenue experienced a notable spike, peaking at $71 in late May.

Eye Color Mix from Crazy Labs had a late surge in revenue, reaching $20 by the end of June. Downloads showed a similar pattern, with a peak of 744, while active users remained consistently high, closing at 7.2K.

Finally, Acrylic Nails!, also by Crazy Labs, witnessed an upward trajectory in downloads, peaking at 1.4K in the final week of June. Active users increased significantly, ending the quarter at 2.7K.

For more detailed insights, visit Sensor Tower's platform to explore the comprehensive data on these fashion apps' performance.